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by Tatyana Dumova : Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)

ISBN : #1605663689 | Date : 2009-07-02

Description :

PDF-63762 | The rapid increase of Internet-based social networking sites has brought attention to the social software phenomenon and significantly influenced the way people interact with each other, acquire information, entertain, and learn. “”The Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends”” explores the origin, structure, purpose, and function of s… Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)


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: Legends in Marketing: Yoram ′Jerry′ Wind

ISBN : #813211003X | Date : 2014-03-15

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PDF-73e14 | The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.  The series comprises various sets, each focusing on the multiple way… Legends in Marketing: Yoram ′Jerry′ Wind


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The Strategic Analysis Cycle Tool Book: How Advanced Data Collection and Analysis Underpins Winning Strategies PDF




by Erik Elgersma : The Strategic Analysis Cycle Tool Book: How Advanced Data Collection and Analysis Underpins Winning Strategies

ISBN : #1911498371 | Date : 2017-08-08

Description :

PDF-f433a | This is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today s business environment. This book, written by a leading practitioner, provides a series of tools and methods for analysing data and contributing to the success of the company.The main aim of data analysis is … The Strategic Analysis Cycle Tool Book: How Advanced Data Collection and Analysis Underpins Winning Strategies


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Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe (German Edition) PDF




by Robert Knappe : Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe (German Edition)

ISBN : #3834925292 | Date : 2010-09-28

Description :

PDF-ee0c5 | Robert Knappe untersucht die Möglichkeiten und Grenzen dreier betriebswirtschaftlicher Instrumente des New Public Managements in Kulturbetrieben: externes und internes Rechnungswesen, insbesondere Einführung von Doppik, Kosten- und Leistungsrechnung sowie Controlling, und Personalmanagement.elevanz…. Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe (German Edition)


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Understanding Consumer Decision Making Advertising PDF 1b3b95c61

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology) PDF




: Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology)

ISBN : #1402074506 | Date : 2003-05-31

Description :

PDF-16462 | In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for national societies working in the field of information processing that was established in 1960 under the a… Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology)


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Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success PDF




: Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success

ISBN : #0849311616 | Date : 2001-10-30

Description :

PDF-35a2b | As dot.com companies grapple with rigid market conditions and we keep hearing how the big technology players are being punished on Wall Street, it becomes easy to think of the Internet as a fad. The Internet frenzy may have subsided, but interest in the Internet as a business and marketing tool is still strong. It will continue to impact organizations and create opportunities. Sooner or later ever… Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success


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by Henry R. Cheeseman : Contemporary Business Law and Online Commerce Law (5th Edition)

ISBN : #0131496603 | Date : 2005-02-10

Description :

PDF-4579b | This book provides the richest selection of landmark (traditional) and contemporary (within the last three years) cases for business students, including more cases on information technology and e-commerce law than any other book.Topics present a summarized/brief approach to cases. This edition contains over 75 new cases that have been decided in the past three years, including ones covering IT a… Contemporary Business Law and Online Commerce Law (5th Edition)


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Contemporary Business Law and Online Commerce Law (5th Edition) by by Henry R. Cheeseman

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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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by Christoph-Friedrich von Braun : The Innovation War

ISBN : #0132681781 | Date : 1996-09-22

Description :

PDF-cb16f | Presents a revolutionary view of product development: more R&D and faster product cycles are not necessarily better. Makes the case that business R&D has come to resemble a military arms race where all other values, including the long-term health of the enterprise itself, are sacrificed. Shows that rapid development cycles often drive products away from customer needs, and even risk the long-t… The Innovation War


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